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Every product has a story, but how do you make sure that images are translating the stories correctly? With the growth of digital marketplaces, it gets increasingly difficult for brands to distinguish themselves from other competitors. More and more brands are choosing to do product shoots in-house, taking advantage of the easy accessibility to basic...
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Are you an owner of a retail or eCommerce apparel store? If you’ve always been using traditional mannequin for apparel shoots, its time to move along. Ghost mannequin is a simple device that you should invest in. Also known as invisible mannequin, this simple device can dramatically increase the efficiency of achieving high quality product...
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Product images are integral to earning trust from your audience. However, if you face issues such as blurriness, slow loading time or poor color turnout on your website, it is time to make some urgent corrections. However, it will be difficult to reap these benefits if your website currently faces the following product image issues:...
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Size matters – if you are an eCommerce website owner, margins are absolutely essential to achieve consistent product images. Visually aligned images help attract buyers to your website and ensure a smooth shopping experience. While product specific information can help customers to gauge the size of your products, they do not allow customers to instantly...
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Seeing is believing. When it comes to shopping through our small screens, nothing frustrates us more than grainy or blurry images when we zoomed them in. Shoppers can’t touch or see your products in real life, so they can only rely on high quality product images. Bad product images can break your mobile E-commerce business easily....
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Websites, as well as users, are becoming more and more image-centric. Images can draw users’ attention and enhance their experience with your website. An eBay study looked at 6.8 million listings and found that sellers “with 2 pictures are 3% more likely to sell and are 3% more likely to sell with each additional picture added to...
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A modern marketing tool, social media platforms are now vital for companies to market themselves effectively. With a mobile first and video-obsessed audience, the need to produce visually appealing and fulfilling content had never been so important. The photographer’s job is no longer just to shoot photographs that are pleasing to eyes of mass audience....
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Ghost mannequin, also known as invisible mannequin, is commonly used by brands and retailers to give their product images a more professional touch. Unlike traditional mannequin, ghost mannequin can shoot obscured details. This comes in particularly useful when it comes to shooting more elaborate pieces such as blazers, dresses and shirts. Source Flat-lay causes your...
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The photographer doesn’t always have to be someone you hire. In the studio of the future, forget about having to go through the laborious process of having to book a studio, hiring a photographer and editing the images manually at the end. Depending on the type of product you are shooting, there are different equipment you...
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Ever since photography entered the commercial world in mid 20th century, white background photography has dominated the scene. White background photography was the gold standard for selling products. As Jeff DeLaCruz of Products on White Photography reinforced: “Keeping everything white is not just an Amazon standard, it’s a worldwide standard for retail—and the reason why...
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